ABOUT US
People are at the heart of what we do.
Since 2003, All About People has been helping New Zealand businesses create safer workplaces through practical advice, specialist expertise and genuine support.
We believe good health & safety starts with understanding people, building trust and finding solutions that work in the real world.
OUR STORY
Built around people since 2003.
For more than 20 years, All About People has helped New Zealand businesses make health & safety more practical, approachable and effective.
What started in 2003 has grown into a team of specialists supporting businesses across health & safety, fire and emergency management, training, high-risk industries and technology.
While our services have evolved, our focus has stayed the same: understanding people, solving real problems and helping create safer workplaces.
We believe safety works best when it becomes part of everyday business — not something that sits in a folder or gets pulled out when an audit is due.
Supporting our community
Being all about people extends beyond the workplace. We’re proud to support organisations that make a difference in the lives of people and our wider community, including Journey Back to Awesome, Te Kiwi Māia and Employer of Fire and Emergency New Zealand Volunteers programme.
Supporting these organisations reflects the same values we bring to our work every day — looking after people, building stronger communities and helping create opportunities for people to thrive.
Meet the people behind All About People
Behind every solution is a team of experienced people who genuinely care about getting safety right. Our team brings together practical knowledge, specialist expertise and real-world experience across health & safety, emergency management, training and high-risk work. We work alongside our clients, taking the time to understand their people, their business and what they need to succeed.
James Macdonald
Director | H & S and Emergency Management Specialist
James brings frontline experience from construction, high-risk industries, and emergency response. With specialist skills in working at height, confined space, first aid, fire and rescue, four-wheel drive, and chainsaw operation, he helps teams stay safe in challenging environments. He also serves as a Senior Fire fighter with Fire and Emergency New Zealand.
Outside work, he enjoys mountain biking, family time — and enthusiastically eating the cheese rolls that are part of his heritage.
Craig Macdonald
Director | Senior Health & Safety Specialist
Masters in WHS, BBS, GCertWHS, ProfNZISM.
Craig brings over 25 years of Workplace Health and Safety expertise. A SafePlus Accredited Assessor and is HASANZ Registered professional, he’s known for his practical & solution-focused approach.
He combines practical farming roots with the ability to work confidently at governance level. Craig connects easily with people. He also serves as a Chief Fire Officer with Fire and Emergency New Zealand.
Off duty he’s all about family, mountain biking, making legendary cheese rolls.
Michelle Macdonald
Director | Health and Safety Specialist
B.A, Dip.Tchg(Secondary)
Michelle works closely with clients to provide clear, practical health & safety solutions. She brings particular expertise in supporting the Tourism and Events sector with many years of experience in both sectors.
Michelle is passionate about working alongside clients to develop solutions that genuinely work in practice, are people focused and not just another piece of paper.
When she’s not working, she’s recharging with Pilates, beautiful walks, and time with family, friends, and good food. She prefers her cheese rolls on wholegrain bread (a travesty!)
Rachel Anderson
General Manager
BBS
Rachel provides exceptional support to our clients with a practical results focused approach.
With a Business degree in Marketing and experience across Sales, Operations, and business ownership, she offers grounded leadership and balanced decision making.
Outside work, she enjoys time with family, sports & travel — and waiting patiently for the appearance of the legendary cheese rolls.
Clint Robinson
Emergency Management & Health & Safety Specialist
With engineering and boat building roots, Clint delivers practical, real world health and safety support across high-risk operations, including confined space, height work, rescue, and emergency response.
A qualified boilermaker, NZQA assessor, EMT, and Station Officer with Fire and Emergency New Zealand, he brings calm leadership and strong technical skill.
Off duty, he’s with family or on the motorbike — and never says no to a cheese roll.
Mardie Wilson
NZDipBus
As our Office Manager and Fire Safety Team Lead, Mardie brings steady support, organisation, and a practical, resultsfocused approach to helping the business run smoothly.
With management training and a drive for continuous improvement, she keeps projects moving and people supported.
Outside work, she enjoys time with family and friends — and is yet to experience the joys of a cheese roll.
Clare Willard
Project Analyst
B.A
What began as an unexpected career path became a genuine passion for helping people and organisations achieve positive outcomes.
With a background in psychology, criminology and operations, Clare brings clear thinking, empathy, and a focus on meaningful change.
Outside work, she enjoys time with family and friends — and can usually manage only half a cheese roll, with willing volunteers ready to finish the rest.
Cameron Alexander
Emergency Management Specialist
With experience in firefighting, event safety, and frontline operations, Cameron brings practical insight and real energy to health and safety. He’s passionate about helping people work safely and confidently, creating positive outcomes across every workplace.
Outside work, he enjoys time with friends, family, and adventure — and firmly believes cheese rolls are a staple food group.
Could you be part of the team?
We’re always looking for great people to join the All About People team. If you’re passionate about people, safety and making a difference, we’d love to hear from you.
Tell us a little about your background, what you’re passionate about and what you could bring to the team. Even if we don’t have a specific role advertised, we’re always open to hearing from people who share our values.
Lets have a quick kōrero.
Whether you need advice, training, an assessment or ongoing support, our team is here to help.
New Zealand health and safety specialists helping businesses create safer, stronger workplaces. Practical, people-focused support across health & safety, emergency management, training and high-risk work.
CONTACT
0800 023 789 or 09 424 7488
info@allaboutpeople.co.nz
Auckland, New Zealand
Serving Nationwide
